Behind the Boots
Inspiration
Talk about how MC gets inspiration from Fashion, Trends, Personal Experiences, Ranch, etc...
Innovation
Talk about how MC is the leader in fashion cowboy boots, first to do:
- Women designed
- denim
- fashion colors
- patent
Sketches/CADs/Designs
Talk about the MC Design process, technology used, etc...
Materials
Talk about how MC uses the best tanneries for materials (A-Grade)
- MA Tannery, last remaining tannery in the United States
- Domestic tannery is highest quality
- "Wet" Blue
- Use Kidskin which has less useable skin, which means higher cost $$.
Colors
Talk about the process of creating our colors
- Veg "tan" = better quality
- Longer times to dry which cost more $$
- Metallic foil from Italy
- Add film to top of leather & add heat
Factories
Talk about the process in the Factories, using traditional, authentic methods and artisan process
- Skilled workforce (X year of experience)
- Handmade
- Each cut is done by a person
- Hand stitched
- Average X amount of hours per boot
Custom Lasts
Explain what a Last is and how the leather is hand stretched, which is why there is variation in the sizing